Sales and marketing department
Messenger mailings that generate leads
Situation
The company’s customers read messengers, not email. Managers send messages manually from their phones, and nobody knows how many sales a mailing brought.
How it works
- Contacts are imported from a file or from A3.Sales, and those who unsubscribe go to the blacklist
- A personal WhatsApp connects by QR code, Telegram by a code, email via SMTP
- A segment with “Send to” and “Exclude” conditions based on orders
- One mailing with a separate text for each channel and a tracking link
- Clicks become leads, and the mailing budget is divided by leads and customers
Result
The company sees which mailing paid off, and managers get leads with the “Mailing” source. The sales generator creates repeat touches with buyers in A3.Sales.
Features involved
- Contacts and blacklistImport from files and A3.Sales, eight contact types and a blacklist.
- Messenger and email accountsWhatsApp by QR code, Telegram by code, official APIs, email and SMS gateways.
- SegmentsWho to send to and who to exclude, with conditions by orders and leads.
- MailingsEmail, SMS and six messengers in one mailing with a status for each contact.
- Funnel and customer costThe path from contact to customer, acquisition cost, LTV and the payback of each mailing.
- Sales generatorRepeat touches with customers: leads and orders in A3.Sales with a task for the manager.
Other use cases
Shall we look at your situation?
Tell us which channels and services you use now. We will show how the same process looks in A3.Marketing and help you move contacts and templates.