Analytics and leads
Funnel and customer cost
Marketing is responsible for customers, not clicks. The funnel shows at which step people drop off, and the mailing and ad budget is divided by real leads and buyers, so you can see which channel pays off.
What is included
- Stages: contacts, reach, engagement, leads, customers
- Cost of first acquisition and of bringing a customer back
- Average customer value, spend and revenue for the period
- Funnel filter by a specific mailing or campaign
- The mailing budget turns into cost per lead
- Period comparison to evaluate changes
Which plan includes it. Included in all plans: Start, Business and Pro. Plans differ in limits on employees, companies and connected accounts. Compare plans
Common questions
Where does revenue come from?
From leads converted to customers with a purchase amount, and from A3.Sales orders if the products are linked with an API key.
Are ads included?
Yes. Spend from connected ad accounts is included in the acquisition cost calculation.
Where this is used
Other features
Want to see A3.Marketing on your channels?
Tell us which services you use now. We will show how the same process looks in one product and help you move contacts, templates and accounts.