Retail and online store
Bonuses, promo codes and referrals at the POS
Situation
The store has a website and two points of sale. Discounts are handed out manually, bonuses are tracked in a spreadsheet, and one-time buyers never come back.
How it works
- A progressive loyalty program with tiers by purchase total and bonus expiration
- The POS and website connect with ready API requests: balance, cart calculation, purchase, refund
- A batch of unique promo codes for partners is exported to CSV
- Each buyer gets a ?ref= referral link, and a website script remembers the code for 90 days
- A WhatsApp and Telegram mailing with a promo code to the segment of lapsed buyers
Result
Bonuses and discounts work the same at the POS and on the website, and every award and code use is visible in the history. Returning buyers are measured in repeat purchases, not email opens.
Features involved
- Loyalty programsBonuses or discounts, tiers by purchase total and expiration rules.
- Loyalty API for website, POS and CRMReady requests in curl, JavaScript and PHP for your website, POS and CRM.
- Promo codesCode discounts with limits, countries and batch generation.
- Referral programsFrom “bring a friend” to an MLM network with accounts and payouts.
- MailingsEmail, SMS and six messengers in one mailing with a status for each contact.
Other use cases
Shall we look at your situation?
Tell us which channels and services you use now. We will show how the same process looks in A3.Marketing and help you move contacts and templates.